BBC1 Interviews Kanye West [Video]

Love him or hate him, Kanye West knocked it out of the park with every element of his polemical project, Yeezus. Listeners can touch and taste what he dubs "today's textures" without losing sight of the sample-heavy, drum-loaded and violin-laced sounds of 808s and Graduation. In his sit-down with Zane Lowe, he seems comfortable enough to be candid about not only his creative process, but also the cultural, political and social issues that contributed to the content of his newest creation.

At the same time, there are moments in which he sounds more like Phil Knight (not necessarily a plus) than Kanye West. As a brand owner, his obsessive aspirations are in some ways understandable, but the conundrums within his communication is enough to choke on.

Still, the discussion delves into a surplus of subjects and makes for a great break away from the norm.