Wednesday, September 14, 2011

SIMS: LMG [Video]

Created in director Scharenbroich’s studio over the course of an icy winter in Minneapolis the 'LMG' video is the end result of more than 1600 individual drawings, 400 cups of coffee, 60 markers and two ecstatic hands. The video was made using a technique called rotoscoping, which is 'the tracing of live-action film frames in order to capture a more realistic movement. It has an immediate kinetic energy that results from the inevitable variation of the tactile mediums used throughout. Markers smear and fade, graphite scratches into the page, and ephemeral, singular ideas punctuate single frames in the rhythm of the process.' Sounds simple right?

The video highlights the contrast between the confessional, dark narrative of the verses and the overjoyed, positive message of the chorus. The diaristic song felt sincere and energetic, and rotoscoping captures SIMS’ performance and catapult it into another more joyful sphere where fingers transformed into bottle rockets and fireworks emerged from palms.

Don’t miss SIMS and fellow Doomtree members, Lazerbeak, Cecil Otter, and Paper Tiger on the 'Good Time Zoo Tour' which kicks off this week.

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